How to design for memory-making experiences


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The design of memory-making experiences is often undervalued in our everyday places and cities. But as narrative environment theorist Tricia Austin says, spaces speak and spaces narrate. So how might we apply this formula to create more memorable and meaningful places and experiences in our city?

Come learn more about various research theories that look at how the memory of place is created and reinforced, and why it matters. Join us for a magical journey deep into the history of storytelling—from the shaman in the cave, to the cathedral, to the most successful places of today—and see how a narrative arc and story-in-the-making approach can be applied towards the better design and activation of places and cities.

Wominjeka (Welcome). We acknowledge the people of the Eastern Kulin Nations as the traditional custodians of the land on which we meet. We pay our respects to the land, their ancestors and their elders—past, present and to the future.